Search Engine Marketing Services
MD Anderson is seeking to supplement Internet Services (IS) and Marketing resources with resources from outside the organization that have expertise in Search Engine Marketing (SEM). The purpose of this Request for Proposal (RFP) is to obtain information and pricing for the selection of the Successful Bidder(s) ("Vendor(s)") to provide services to augment existing IS and Marketing staff in support of this fundamental objective. The provider of these services will need to work closely with existing MD Anderson staff. MD Anderson's Information Services Division will have oversight responsibility for the services covered under this scope of work. However, the services will require strong leadership and autonomy to provide these services across the institution. Furthermore, MD Anderson will allocate staff with expertise in project management, SEM, analytics, technical support and clinical operations to work with a selected vendor in implementing the needed services.
