School of Business Public Relations Campaign
Karen White
University of Connecticut
[email protected]
The purpose of this RFP is to solicit proposals from firms interested in designing & developing a Public Relations/awareness campaign for the University of Connecticut School of Business.
The University of Connecticut School of Business would like to increase its communication outreach to the media, as well as other defined audiences, and increase our brand identity as a premier, national public business school. Of primary importance will be promoting the business schools unique positioning in the marketplace based on a curriculum of extensive experiential learning, as well as all of its noteworthy achievements (renown faculty/scholars, leading research, state-of-the-art facilities, etc.)
The contracted individual/agency will work the Schools director of marketing and other key members in the UConn School of Business, to plan and develop a comprehensive PR campaign to promote all newsworthy events, people, places, and things, to the local, regional and national press, as well as other defined audiences reinforcing the Schools position as a top educational leader. The selected vendor will also work with the School to develop a well defined plan or method for evaluating/measuring the success of the PR campaign and related initiatives.
