Safe Routes to School and School Siting Video
The Regional Planning Council is requesting proposals from qualified firms to develop the Safe Routes to School and School Siting Policy Video.
A.Selection Criteria
The selection of a firm shall be based on the following criteria:
Previous examples of creative educational videos
Understanding and approach of the services to be performed.
Qualifications and expertise of professional personnel involved.
Ability to meet time constraints and cost to perform services.
Equal Opportunity Employer Disclaimer
Cost Proposal shall be placed in a sealed envelope and submitted with the RFP.
Scope of Work
1. Create script, story board and video for the following:
The purpose of this project is to create a social media video to encourage parents and community members to advocate for safe biking and walking environments.
Goals:
encourage policy makers to incorporate Safe Routes to School policies into school planning and siting in order to encourage children to safely walk and bike to school;
create healthy communities which foster a walking and bicycling lifestyle;
educate school boards, health advisory committees, faculty, Parent Teacher Associations, and children about the importance of Safe Routes to School.
See general information on Safe Routes to School at http://www.dot.state.fl.us/safety/SRTS_files/SRTS.shtm and http://www.saferoutespartnership.org/state/network/florida.
The target audiences: policy makers, school board officials, school health advisory committees, school faculty, Parent Teacher Associations, transportation planners, designers and engineers and children.
The video will be divided into two main segments targeting different strategic audiences, but when played together, create one media piece for all audiences. It will be shown throughout the 6 county East Central Florida region, and ultimately across the state to the following groups:
School Health Advisory Committees
School Boards
School Principles and Sites
Parent Teacher Associations
City and County Councils/Elected Officials
Land Use Planners
School Site Planners
Transportation Engineers/Planners
See attachment for full announcement
