STRATEGIC MARKETING AND MEDIA ASSISTANCE
The CONTRACTOR shall implement the COG Fiscal Year 2009 strategic marketing plan. This includes utilizing current as well as developing new promotional materials, which may include spots for radio and television, and recommending, negotiating, and placing advertising in print and broadcast media. The CONTRACTOR shall oversee placement of media spots and review invoices to verify the spots have been run correctly and shall send the invoices to COG for payment. The CONTRACTOR will provide media clips of interviews and media coverage of Clean Air Partners that occur during the year. The CONTRACTOR shall provide public relations assistance for the Baltimore/Washington Region throughout the year. The CONTRACTOR shall develop a comprehensive marketing plan for summer 2010 by April 2009. The comprehensive plan shall use existing resources such as community surveys, episodic surveys, research performed for Clean Air Partners, and related marketing plans prepared for Commuter Connections. The plan shall identify target audiences, draw on existing research, define marketing objectives, recommend marketing strategies, and make recommendations of detailed action plans to achieve the stated objectives. The contractor will use existing Clean Air Partners logos. The CONTRACTOR will identify potential sponsors and will work with the Managing Director to recruit sponsors for the annual media campaign. The Contractor will coordinate with the Managing Director in performing work tasks listed below and will meet periodically with the Clean Air Partners Marketing Committee for review and input of work products. The CONTRACTOR may provide additional services for special projects as funding is available.
