STATEWIDE CLEAN ENERGY BRANDING, MARKETING, OUTREACH & WEBSITE DEVELOPMENT
Announcement, must email for full RFP.
THE SUCCESSFUL SUPPLIER WILL:
Develop and test an overarching brand identity, logo, and messaging to unify and promote
the entire suite of energy efficiency and renewable energy offerings.
Perform market research to better understand core consumer motivations and attitudes.
Develop brand and style guidelines and branded marketing and outreach collateral
templates to support the unifying brand.
Design, develop, implement, and host a user-friendly, engaging, and interactive website
that serves as the “one-stop shop” for diverse Connecticut audiences to access and share
information on energy efficiency and renewable energy.
Develop and execute the initial launch of a strategic public relations and
outreach/marketing campaign
