Royal Canin desires to submit a Request For Proposal (RFP) for a project specific Public Relations (PR) plan. The plan will support Royal Canins efforts to build awareness in the San Francisco (and surrounding counties) for a community service effort benefiting the Silicon Valley Humane Society (SVHS). This effort will also inform pet owners where they can purchase Royal Canin pet products in their own community. Royal Canin will engage in other promotional activities in this market beyond the PR plan to support key objectives.