New business relationships start here
Road Signage and Way-Finding Study
Current deficiencies in signage across the region negatively impacts visitor satisfaction,
tourism receipts and are a barrier to repeat visitation. Way- Finding was identified in the
“Discovering Ontario Report” „Ontario needs better signage to help make the province
more welcoming safe and comfortable‟. This Study is the first step in the development of
a long term strategy for way-finding. „The strategy would encourage visitors to visit more
destinations, provide a consistent and reinforced messaging‟ and provide an opportunity
for the collaboration of DMO‟s, Tier II and Tier III Governments to accomplish this goal
throughout the Region
