Review ACSM - Wide Outreach/Marketing Strategy
The purpose of issuing this RFP is to expand the membership of the Member Organizations (MOs) of the American
Congress on Surveying and Mapping (ACSM) through better, more focused communication and marketing.
Submit a proposal for conducting a review of ACSM-wide outreach efforts. The scope of work is to:
Determine the effectiveness of existing outreach/marketing effortssuch as the ACSM website, the ACSM
Bulletin, academic journals, newsletters, brochures, speakers kit, and public awareness materials including
flyers and exhibit posters.
Determine relationship and role of each Member Organization to ACSM.
Determine what unique characteristics and benefits each organization offers. Determine how to capitalize on
synergies.
Identify and document the target population that ACSM and its Member Organizations should pursue to
expand MO memberships.
Recommend outreach/marketing strategies that would accomplish the goal of expanding MO memberships.
Identify any potential roadblocks to expanding the memberships of the Member Organizations of ACSM.
