Request for Proposals from leading communications firms
Wikimedia Foundation wants to position itself clearly as a credible charity supporting
volunteer-created, open educational media. As part of this process, it wants to contribute to an
improved understanding, especially among key stakeholders, of Wikipedia's model of knowledge
creation as a path to high quality information. We are seeking support through research and the
development and implementation of communications tactics. We are labeling this the "Credibility
Campaign".
Secondly, we are looking for support in executing a successful annual giving campaign in the fiscal
year 2009-10. Wikimedia is funded by hundreds of thousands of donors who give an average of $33.
Most gifts are made during our annual giving campaign, which typically lasts from late October to
early January. With its global audience of more than 320 million visitors every month, Wikimedia has
no difficulty reaching people - but we need to significantly improve our messaging, especially on our
web sites, in asking for public support. We are labeling this the "Annual Giving Campaign Support".
