The State of Tennessee intends to secure a contract for the development, production, advertising and display of the State's touism events, attractions and travel-related businesses located in the State of Tennessee on television screens in the State of Tennessee's Welcome Centers including the on-screen display equipment, its installation and maintenance. Advertising of Tennessee's attractions, event and travel-related businesses shall include paid advertising as well as pro rata portion thereof to be furnished by the State at no charge to the State.