Request for Proposals for Public Relations and Marketing Services
The Authority has long issued its own press releases, however, limited staffing precludes
our ability to create effective relationships with media outlets. Therefore, the agency does
not always garner much attention from the media in story placement. In addition, while
staff has some experience in marketing our programs – particularly our mortgage
programs – that experience, along with limited staff resources, precludes New Hampshire
Housing from being experts at advertisement placement.
Our objective with this Request for Proposals is to hire a qualified contractor (or
contractors) who can assist New Hampshire Housing in gaining better coverage for
stories generated, assist staff in creating and disseminating stories that celebrate
successful program outcomes, and place advertising for our programs to best utilize
scarce marketing resources. A more detailed description of what we hope to achieve with
this project is listed in the “Specifications” below
The Authority has identified a need to obtain outside services to:
• Assist in developing an improved public information and media strategy for the
agency and its programs.
• Secure optimal placement of press releases and other non-paid media to promote
the Authority’s brand and its programs.
• Work with Authority staff to identify and write human interest stories to
demonstrate the success of our housing programs
• Work with Authority staff on an “as needed” basis for unexpected public and
media relations issues
• Place advertising to best promote the Authority’s mortgage program and Home
Buyer/Home Owner website.
• Work with Authority staff and sponsors of multi-family housing developments to
create events to highlight the effective use of public resources and promote the
positive message of affordable and workforce housing.
