Request for Proposals for Marketing Research

1. Expired 13 years and 42 weeks ago

The awarded supplier will initiate a strategic approach to identify perceptions, strengths, weaknesses, opportunities and threats and determine the University’s uniqueness. The awarded supplier will also guide the University through a critical review of its current branding and a competitive analysis with research of both internal and external audiences and stakeholders to generate a baseline of data and perceptions about the University. As a result of the review and research, the vendor will then develop and deliver to the University positioning statements and branding statements along with a recommended implementation plan.

• Creative
• Professional Services
• Branding
• Market Research
• Marketing