Request for Proposals For A Full Service Marketing Agency
The Massachusetts Port Authority (Massport) is soliciting Statements of Qualification and proposals from full-service advertising agencies interested in providing services to the Authority in support of its communications activities. The Scope of Services to be provided include: branding develop and manage usage in marketing and advertising campaigns; strategic planning of multi faceted marketing and advertising campaigns; collateral design and development stressing brand cohesiveness; media planning and buying (consumer and trade; domestic and international); advertising production; print, radio, television, online, outdoor, direct mail etc.; search marketing; paid and organic; interactive marketing and advertising; consumer market research; competitive analysis; sourcing of partnership opportunities; solid metrics to track return on investment; and, account management.
