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Request for Proposals (RFP) for Public Relations and Advertising Agency - India

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India
Non-Profit
RFP

The California Walnut Commission (CWC) conducts marketing activities on behalf of the California walnut industry. Marketing activities are funded by grower assessment and the United States Department of Agriculture's (USDA) Market Access Program (MAP) under the administration of the department's Foreign Agricultural Service. Programs and marketing activities under this program are subject to the regulations and review of the USDA. This Request for Proposal (RFP) contains all necessary information for a firm to formulate and submit a proposal for the public relations and advertising portion of this account.

The CWC has been active in the India market since 2012. The CWC is seeking a public relations and advertising agency partner with a proven track record for creative excellence in strategic program development and execution. The agency will conduct multichannel programs to raise consumer awareness and respective purchase of California walnuts. Core functions include but are not limited to: Media Relations, Social Media, Advertising, Consumer Marketing, Brand Building, Science Communications, Opinion Leader Outreach and/or Events.

This RFP is limited to India and initially to the marketing year beginning January 1, 2018 and ending December 31, 2018. The initial contract can be extended for two marketing years beyond the first year based upon mutual agreement between all parties.

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