Request for Proposals (RFP) Travel & Tourism Research Services
- This RFP had a pre-bid event.
- This RFP was uploaded by the owner.
To All Prospective Bidders:
Visit California, a privately funded nonprofit corporation, is seeking a qualified research services company to provide research services related to measurement of our global brand advertising program.
The California Travel and Tourism Commission d.b.a. Visit California is a private non-profit 501(C) 6 funded by assessed businesses that have an interest in promoting tourism to California. California Tourism is marketed exclusively by Visit California. The Tourism Assessment Program was created under the California Tourism Marketing Act in 1995 with the passage of SB 256. The legislation authorized self-imposition of an assessment by businesses that benefit from travel and tourism. It also authorized the establishment of a non-profit, public benefit corporation, Visit California, to oversee the promotion of California as a premier travel destination.
Visit California oversees the production of a variety of marketing activities, that may include television and online advertising, content marketing to include Website, social media, content series, visitor publications and maps, cooperative programs with traditional and non-endemic partners, public relations and travel trade programs - all designed to promote California to consumers, media and the travel trade industry. For more details, please visit https://industry.visitcalifornia.com.
The contract period for the Scope of Work shall be negotiated with the selected data provider. Our fiscal year runs from July 1 through June 30. Visit California reserves the right to adjust the budget and related services.
Attached is an RFP for those capable of meeting minimum requirements and carrying out the scope-of-work. All proposals will be carefully reviewed and evaluated based on the criteria noted in the attached document.
Notice of Intent to Bid (a non-binding document), as well as any questions you may have to clarify this RFP, are due to Visit California no later than 4:00 p.m., Pacific Standard Time (PST), March 6, 2020.
Sincerely,
Caroline Beteta
President and Chief Executive Officer
Visit California
