Request for Proposal (RFP) for Trade Representative/Marketing Services - China
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The Commission was established in 1987 to develop export markets for California walnut growers and handlers (processors). The CWC is funded by grower assessments. Marketing activities are also funded by the United Stated Department of Agriculture's (USDA) Market Access Program (MAP) under the administration of the department's Foreign Agricultural Service. Programs and marketing activities under this program are subject to the regulations and review of the USDA. This Request for Proposal (RFP) contains all necessary information for a firm to formulate and submit a proposal for the Trade Representative portion of this account.
The CWC is seeking a trade representative, acting as our liaison with Chinese importers, distributors, retailers and all other trade/key customers in order to develop the channels of commerce and promote the utilization of California walnuts. The trade/marketing services function may include but is not limited to promotions, tradeshows, and/or one-to-one meetings.
This RFP is limited to China to the marketing year beginning January 1, 2018 - December 31, 2018 and subject to the Market Access Program (MAP) regulations. The initial contract can be extended for two marketing years beyond the first year based upon mutual agreement between all parties. After a total of three (3) years the project must be re-bid based upon the rules established by the USDA/FAS.
