Request for Proposal (RFP) for Trade Representative/Marketing Services Agency India
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The California Walnut Commission (CWC) was established in 1987 to develop export markets for California walnut farmers and handlers (processors). The CWC is funded by grower assessments. Marketing activities are also funded the United Stated Department of Agriculture's (USDA) Market Access Program (MAP) under the administration of the department's Foreign Agricultural Service. Programs and marketing activities under this program are subject to the regulations and review of the USDA.
The CWC uses funds which are obtained through MAP and are subject to MAP regulations to conduct marketing activities in each market. The objective of these activities is to increase the consumption of California walnuts. The CWC has utilized marketing services agencies in international markets to coordinate and carryout activities on our behalf and to serve as a trade representative, acting as our liaison with importers, distributors, retailers and all other trade/key customers.
The CWC is seeking a trade representative, acting as our liaison with Indian importers, distributors, retailers and all other trade/key customers in order to develop the channels of commerce and promote the utilization of California walnuts. The trade function may include but is not limited to promotions, tradeshows, and/or one-to-one meetings.
This RFP is limited to India and, to the marketing year beginning January 1, 2018 - December 31, 2018. The initial contract can be extended for two marketing years beyond the first year based upon mutual agreement between all parties.
