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Request for Proposal (RFP) - Volunteer Firefighter / EMS Recruitment Marketing & Video Production

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Maryland, United States

The Hyattsville Volunteer Fire Department (HVFD), a 501(c)(3) non-profit organization, is the regional host of a Federal Emergency Management Agency Staffing for Adequate Fire & Emergency Response (SAFER) grant to promote recruitment and retention of volunteer firefighters, EMTs and first responders in Prince George's County, Maryland.

The period of performance (POP) for the grant is November 4, 2017 through November 3, 2021. Over the past 18 months, the key stakeholders have been working to ensure the infrastructure needed for a successful recruitment campaign effort is in place. We are now ready to begin the marketing phase of the program. The marketing phase is expected to start October 1, 2019 through the end of the POP period in November 2021.

The grant is aimed at increasing recruitment numbers for volunteer firefighters and first responders for the 37 independent volunteer fire and rescue departments within Prince George's County, Maryland, the largest combination fire/ems jurisdiction in the United States, bordering the nation's capital.

The purpose of this RFP is to identify, select and engage one or more companies/individuals to successfully execute the marketing objectives of the grant program. Bidding parties may submit for specific or all program components outlined in this RFP.

The marketing effort will target prospective volunteers across Prince George's County, in Washington, D.C. (where no volunteer fire/EMS programs exist) as well as a modest component targeting prospective "live-in" college student Firefighter/EMTs from across the country.

The grant is hosted and managed by the HVFD in partnership with the Prince George's County Fire Commission and Prince George's County Volunteer Fire & Rescue Association.

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