Request for Proposal: Online Organizing Contractor
The Organization seeks a consultant/contractor to assist with its online organizing work. This is a short-term contract to assist with short-term programmatic needs from approximately November 16, 2011 through May 9, 2012. The contractor can be located anywhere in the U.S.
Specific deliverables and Scope of Work to be included in proposals for consultant for online organizing work:
Develop and implement online strategies to achieve the goals of the United We Dream Network
Lead website maintenance, design and promotion
Develop and implement online plans for organizing efforts that articulate strategy, tactics and objectives with measurable outcomes
Work with the field staff to identify local opportunities for engagement where strategically valuable and execute state/local/regional focused campaign components
Work with programmatic and organizing staff to develop a plan and the tactics for a consistent and concerted online mobilization, outreach, fundraising and membership development using e-CRM (e-Constituent Relationship Management) and CMS (Content Management System) software platforms and other tools
Regularly update Facebook, Twitter and other social media platforms
Write, edit, configure and test emails and accompanying action and event forms and other landing pages, auto responders and tell-a-friend messages
Write and configure messages and landing pages and social networking appeals to recruit participants and donors.
Train UWD affiliates in new media tools and strategies
Implement and monitor test plans, metrics and analysis of online fundraising and constituent mobilization campaigns
Develop and analyze email and web metrics
Maintain all passwords and other confidential material as the sole and exclusive property of UWD
Note: This project is anticipated to include a 6-month contract period. Proposals for the Scope of Work and deliverables above should be submitted with an accompanying project budget not to exceed $19,200. The approximate date for this contract to begin is November 16, 2011 or earlier/later.
