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Request for Bids (RFB) Public Affairs Services

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California, United States

To All Prospective Bidders:
Visit California, a privately funded nonprofit corporation, is seeking a qualified public affairs company that will develop and execute a strategic communications strategy to promote the importance of California's travel industry to key decision makers and the public.

The California Travel and Tourism Commission d.b.a. Visit California is a private non-profit 501(C) 6 funded by assessed businesses that have an interest in promoting tourism to California. California Tourism is marketed exclusively by Visit California. The Tourism Assessment Program was created under the California Tourism Marketing Act in 1995 with the passage of SB 256. The legislation authorized self-imposition of an assessment by businesses that benefit from travel and tourism. It also authorized the establishment of a non-profit, public benefit corporation, Visit California, to oversee the promotion of California as a premier travel destination.

Visit California oversees the production of a variety of marketing activities, that may include television and online advertising, content marketing to include Website, social media, content series, visitor publications and maps, cooperative programs with traditional and non-endemic partners, public relations and travel trade programs - all designed to promote California to consumers, media and the travel trade industry. For more details, please visit

The contract period for the Scope of Work contained within this Request for Bids (RFB) will be approximately July 1, 2020 to June 30, 2021. The total budget for these services is up to $200,000. Visit California may renew the contract each subsequent year for a three-year period, at its discretion.

Attached is an RFB for those capable of meeting minimum requirements and carrying out the scope-of-work. All proposals will be carefully reviewed and evaluated based on the criteria noted in the attached document.

Notice of Intent to Bid (a non-binding document), as well as any questions you may have to clarify this RFB, are due to Visit California no later than 4:00 p.m., Pacific Standard Time (PST), February 10, 2020.

Caroline Beteta
President and Chief Executive Officer
Visit California

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