Request For Proposals - Tourism Website Design
The City of Benicia (City) is requesting proposals from qualified consultants to develop a Tourism-Oriented Website.
The City has completed a Tourism Branding Plan, which has a recommendation to establish a dedicated tourism website. Benicia is a focal point for dining, shopping, California history and art, set in a beautiful waterfront location, and the new website should reinforce that brand and provide all necessary information for visitors to plan their trips to Benicia. Per the Branding Plan, our primary audience is Northern Californians on a day trip, particularly women over 35, families, and households with above-average incomes.
The new Tourism Website (site) is at this point anticipated to be maintained by the City of Benicia, but its look should be distinct from the Citys own website (some pages may link directly, however). The new look should incorporate the new logo identity (attached). The sites hosting is unknown at this point; the selected consultant may make a recommendation including hosting itself (see #II.4 below). The sites final URL is to be determined; a few different options have been reserved.
