Recruitment Campaign and Web Design
UMR is seeking proposals for the completion of the following items related to student recruitment for the classes of 2013 and 2014:
Design of three phase communication and media campaign effort to first raise student awareness of UMR and the new program, second to push for student application to UMR, third to encourage student selection of UMR for studies. The communications plan should take into account that some students will be engaged for application for Fall 2009 (1 year communications cycle) and others for Fall 2010 (2 year communications cycle).
The campaign should include a mix of push and response communications, multi-media, and general branding actions.
Resources developed for the campaign must consider that students can enter the process through multiple channels and at different stages. Parents also need to be engaged.
Develop a campaign effort that seeks a creative fit with the University of Minnesotas branding campaign efforts.
All elements will need to conform to UM graphic standards
All e-mail based communications will be completed in-house using Recruitment Plus software
