RFQ: Public/Media Relations
The Development Authority is requesting proposals from Public/Media Relations firms to provide marketing services to the Downtown Development Authority. The Downtown Development Authority media firm will be appointed by the Downtown Development Authority Board of Directors and will closely with the Authority Executive Director on all marketing/media activities. See information under „Public/Media Relations Consulting Scope of Services’ for a listing of expected services. The Downtown Development Authority Board of Directors intends to enter into a contract with a media firm effective September, 2010.
The firm shall provide all administrative services and support necessary to manage the workload in order to complete all assignments. This includes office facilities, support staff, research options, supplies and equipment. The Downtown Development Authority anticipates the proposals will identify a primary contact from Public/Media Relations firm who completes all matters and maintains the centralized responsibility for coordinating other support staff .The scope of services may include, but not limited, to the following: 1. Develop a comprehensive rolling two year marketing plan with the Authority staff to include written educational and informational program with tasks, timeframes and related cost estimates. 2. Develop marketing and communication strategies utilizing traditional public/media relations, social media and other communication formats promoting the Authority . 3. Implement special events in the district which will promote the Authority objectives 4. Prepare and present monthly reports to the Executive Director outlining all activities and as well as billing hours associated with each task. 5. Any other Authority matter as requested by the Executive Director.
