The intent of this REQUEST FOR QUALIFICATIONS is to obtain a qualified person, firm,
or corporation, hereafter referred to as "Respondent," to provide professional services to
work with the Association to develop a marketing
plan for the trade association and its membership. The deliverables shall include
preparation of a defined scope of work and a delineated joint action plan with the NIMA
organization, the development of research tools, over sight of the data gathering process,
synthesis of the data and a written report, and the completion of a written marketing plan.