RFP for branding and brand strategy
As part of a comprehensive communications strategy, the Government of Alberta is seeking full-service marketing consultant, strategic communications advisor and advertising agency to work in conjunction with the provinces Public Affairs Bureau (PAB) to develop an overall brand strategy for the province of Alberta.
The province is seeking a brand that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, visit and invest. The new brand will reflect the true Alberta through visuals, messages and actions that soundly resonate with Albertans and rest of the world.
This brand initiative is being coordinated by the Brand Development Working Group within the Public Affairs Bureau (PAB).
