RFP FOR BRAND STYLE GUIDE & PUBLIC RELATIONS
The work performed under this contract consists of but is not limited to the City of Sparks via its Brand
Leadership Team (BLT) is looking for a marketing firm to prepare a Brand Style Guide that will enhance and
implement the recommendations made by Destination Development, Inc.(DDI) in its 2009 Branding, Development
and Marketing Action Plan. The complete background, strategy and objectives are contained in this Action Plan which
is provided. It is the BLTs desire to implement the logo as presented by DDI. Final artwork for this logo will be
provided. The second part of the proposal is a one-year renewable public relations agreement for a fixed monthly cost
that will assist the BLT and the City of Sparks in garnering local public support of the plan and its implementation.
This would include local (Sparks/Reno) media relations on BLT milestone activities and accomplishments, story
pitches, and direction on grass-roots marketing.
