RFP: Targeted Website Redesign
The Organization is seeking a website designer to conduct a targeted redesign of our current website’s homepage and donation page based on updated priorities.
The organization is seeking a website designer to conduct a targeted redesign of our current website’s homepage and donation page ONLY. This is not a website overhaul.
Women’s World Banking’s website was redesigned in June 2013 to reflect a new brand and visual identity for the organization. Based on changes to the organization’s website goals, we now require design modifications on the homepage and donation page only to reflect these new priorities:
Increase online donations
Increase blog and publication page views as a percentage of website views
Increase publication downloads
Increase newsletter sign-up
Women’s World Banking has a programmer on retainer to implement the final design and thus programming costs should not be included in the project scope.
The designer will:
Conduct a UX analysis of the current homepage and donation page
Conduct a best practices audit of successful nonprofit homepages and donation pages
Provide 2-3 mobile-optimized/ responsive design options for homepage and donation page that are on-brand and in accordance with current, overall design of the website
Pursue design directions for homepage and donation page with three (3) rounds of feedback
Test approved designs across various browsers on desktop, smartphone and tablet.
Deliver PSD of final designs with recommendations for maintenance, updates
