RFI for Marketing / Communications Services
The challenge now is to take the defined branding and marketing initiative and project it out into a comprehensive 5-year plan with appropriate creative execution and product and strategies, as our integrated marketing budget allows, and expand audiences to include best creative strategies, refined messages/creative and usage of funds for targeting traditional, online and international students as well as alumni and potential donors. We are seeking a full-service, high-caliber marketing firm to help us achieve the following outcomes within the next year (based on current funds and staffing): assessment of current traditional, online and international recruitment products and strategies and recommendations for refining target audiences and best strategies and products over the next five years; assessment of current alumni and fund development products and strategies and recommendations for refining messages and implementing the best products and strategies over the next five years; and recommendations for the next phase of market research based on limited budget (e.g. students we have identified as fitting the Crookston campus profile, but who did not apply; prospective students parents, alumni, donors).
