The organization is seeking a qualified creative service agency to support Dairy MAX in the following areas: Branding; Advertising; Communications and Public Relations; Development and collaborative execution of strategic year-long marketing initiatives and events; Development, design, production and logistics of collateral materials; and, Development and management of brand-specific style guides per program area.
Dairy MAX is the local non-profit dairy council that represents more than 950 dairy farm families to 31 million people across southwest Kansas, Oklahoma, New Mexico, and Texas. Dairy MAX communicates the importance of dairy in a nutrient-rich diet, fosters innovation in dairy promotion, educates about farming and industry practices, and works directly with producers to build producer awareness of and support for the dairy checkoff program. Our partners and stakeholders include school and district leaders, health professionals, academia, industry, producers, media, and consumers. To foster a healthier society, we focus on collaboration and outreach that is rooted in timely, science-based nutrition information and research.
Specific deliverables related to these deliverables, and additional information, are detailed in the attached RFP.
Budget: Approximately $450,000
Schedule: Complete and final proposals are due March 25, 2013