REQUEST FOR PROPOSALS for MARKET RESEARCH
Knowledge of community and user vs. non-user perceptions of LAKETRAN is essential to improve
our service and marketing efforts. As LAKETRANs primary source of revenue is a one-quarter of one
percent sales tax (0.25%), this information is vital to ensure best and highest use of taxpayers dollars.
Therefore, LAKETRAN is seeking a firm to conduct market research in phases on its behalf for a
multi-year term.
Projects will include Community and Rider research, as well as other market research projects as
necessary. Community surveys will need to include members of the general non-riding public.
Specific research is needed for each of the following subgroups: LAKETRAN employees, local
businesses both on and off existing service routes, municipal leadership, health and human service
agencies and non-profit agencies.
