The primary goals of the new website include:
• create an internet presence that professionally represents the organization and builds brand loyalty
• provide users with up-to-date information about Center exhibits, education and sponsored events
• a site that is easily managed and maintained by non-programmers through a web-based interface
• increase conversions of visitors to membership/donations/volunteers and make doing so easy
• increase registration of the arts education program
• provide for social interaction to social networks
• optimize for searches
• integrate with Google Analytics for reporting