REDESIGN OF THE ONEMBA PROGRAMS WEB SITE
Purpose:
Complete a Web site redesign for http://www.onemba.org with two primary goals:
1. Site should excite the visitor and engage him/her in a way that entices him/her to want to
learn more about the OneMBA Program.
2. Site should help to promote the OneMBA brand distinctly from the brands of the
individual partner schools that makeup OneMBA.
Target:
Primary: Mid- to senior-level professionals around the world who are interested in earning and
MBA while continuing to work full-time. In particular, we are targeting persons who are
interested in a global executive MBA program.
1. Generally, persons visiting this Web site will be very early in their process of researching
potential business schools, and we want to intrigue them to learn more about our program
Secondary: 1) Current OneMBA students, 2) OneMBA alumni, 3) Corporate sponsors of potential
OneMBA students
Deliverables:
Create a site that provides high-level information, but is primarily focused on creating an
interactive experience for the visitor.
Some elements may include:
o Flash elements and/or video on the homepage
o Blogs or message boards
o Visual highlights of global residencies
o Virtual diary of what its like to work on a far-flung team this may integrate video,
audio, written diaries, etc.
o Integration of tools like Google maps (to illustrate where students live, work, go to
school)
Time Considerations:
We want the site to be completed well before October 2008.
