Public relations, marketing and media buying services
The Organization is requesting a public relations, marketing and media buying services arrangement with detailed scopes of work to be developed and negotiated on an annual basis. Potential tasks may include, but are not limited to:
* Development of a comprehensive Communications Plan for HR Green, which incorporates the messages of HR WET, HR STORM, HR CLEAN and HR FOG.
* A multi-media advertising strategy, including social media.
* Detailed tracking of the reach, frequency and impact of the campaign.
* An annual schedule of topical campaigns including existing materials such as WaterUse It Wisely, Scoop the Poop, Chesapeake Club, Hampton Roads is too Good to Waste and Fat Free Drains, as well as new initiatives.
* Suggested updates and enhancements to existing websites, as well as development of a concept for an HR Green portal that pulls all of the existing sites together.
