Public Relations for the Commission
Provide services including, but not limited to, the following:
A.Collaboratively work with the AGENCY to develop concepts to promote traffic safety messages.
B.Implement concepts, including but not limited to, writing, localizing, distributing and following up with the media on news releases to encourage coverage.
C.Obtain and coordinate media interviews of AGENCY staff and other contacts, usually as part of a news release.
D.Arrange occasion press events.
E.Encourage TV and radio stations to air Public Service Announcements when no media buy is in place for a given media channel.
F.Collaboratively work with agency partners and stakeholders including, but not limited to, Task Force Coordinators (to be known as Target Zero Managers effective July 1, 2009) and state and local law enforcement.
G.Collaboratively work with other agency contractors in such areas as video and audio production, advertising, media market research, media buying, and graphic design.
H.Be willing and able to meet in the AGENCYS offices in Olympia, Washington with 24-hour notice. Agree that no travel expenses or travel time will be invoiced to the AGENCY, with the number of non-billed trips not to exceed four times per year.
I.Use agency format for reporting on efforts and outcomes. If requested, periodically update and refine the reporting form.
J.Keep the assigned AGENCY Communications Contact continually informed and updated on each project.
K.Alert the AGENCY to any problems that might lead to dissatisfaction on the part of AGENCY partners or to AGENCY liability.
L.Inform and advise the AGENCY on business changes in the media industry, including relevant technologies and techniques.
