The Department intends to support a new strategic plan for Public Relations that includes A-list
media relations, dynamic and cutting edge press release writing and distribution, social
media outreach, PR stunts to support advertising campaigns and pitching specific
Programs within the NMTD proactively. The primary objective of this contract is to
support the tourism industry throughout New Mexicoincluding but not limited to
outdoor adventure, film, healing arts, art and fashion, culinary tourism, agritourism,
ecotourism, Native and Hispanic culture, cultural heritage, scenic beauty, national
monuments and public lands, golf and skiing.