This is a Request for Proposal (RFP) for consulting services to enable the University to enter into an agreement with an experienced public
relations services firm that will assist the Universitys College of Nursing and Health Sciences
(CNHS) in designing and implementing a fully integrated public relations and marketing
plan. The selected Firm will work with representatives from FIUs College of Nursing and
Health Sciences (CNHS) to create a plan that will position the College as an essential
part of South Florida, State of Florida, and the national and international health care
industry. The purpose of the project is to assist the College in creating a brand that will
maximize the Colleges goals and objectives and enhance student enrollment in a
multicultural South Florida environment.