Public Relations and Marketing Services
Scope of Services
The Contractor must provide a central contact person to ensure coordination of
the program, as well as individuals that have the expertise in meeting the
requirements as set forth in this RFP. The Contractor awarded a contract as a
result of this RFP will be required to provide the following services that include:
Develop an overall communications and brand plan
Assist the Commission
in creating the message and the process for promoting and advocating the arts
as an industry that influences the citys cultural and economic viability and
provides arts resources for education.
Assist in creating positive awareness of
the Commission and its programs, i.e., grants, public art, information
and resources, technical assistance,etc.
Assist the Commission in the
creation and planning of the necessary collateral materials for the communication
of its message.
Assist with updating the design, development and site maintenance of a website that is informative, educational, user-friendly,
and will help carry the value and impact of the artsmessage
Assist the Commission with planning, marketing and coordination for any public workshops
or events.
Assist with graphic design and development of materials and branded
collateral
Assist in the development of a continued communication plan for the
public art program and its initiatives, plus determine and develop methods to use
for each identified target audience.
On an ongoing basis, provide guidance in
responding to questions and inquiries about the program and its projects.
