Public Relations Services to Promote Armenian Cultural Heritage Tourism
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Solimar International (contracting agency) is a sustainable tourism consulting and marketing firm with the mission of helping businesses, travelers, and destinations develop and connect to sustainable tourism experiences that support environmental conservation, preserve cultural heritage, and enhance the lives of local residents.
Solimar is working for Smithsonian Institution to implement the My Armenia Program, a joint partnership between USAID and the Smithsonian Institution to harness the power of research, documentation, and storytelling to strengthen cultural sustainability through community-based tourism development. The primary goals of this five-year program are to build cultural heritage tourism in Armenia so as to increase the number of tourist visits, increase spending and days stayed per tourist with an emphasis outside of the capital, and create new job opportunities for Armenians.
In June and July 2018, Smithsonian's annual Folklife Festival on the National Mall in Washington, DC will showcase Armenian cultural heritage as part of a larger program featuring additional countries and world regions (festival.si.edu). The Festival is expected to attract up to 1 million visitors who will have an opportunity to explore Armenian culture through food and feasting, craft, music and other festivities. The main objectives of the required services is to leverage the Folklife Festival and related events in order to:
1.Increase awareness of Armenian cultural heritage and tourism experiences by leveraging the story of the 2018 Smithsonian Folklife Festival
2.Generate demand, interest and media coverage for Armenia's cultural heritage and tourism offer among target travel markets
3.Create sales linkages between Armenian and US tour operators
