Public Relations Services
The Department has the need to purchase/obtain services from a Public Relations firm in accordance with the following specifications:
1.1 Scope of Work
To seek broad-based exposure for the magazine and extend the brand in support of its Mission Statement
The Firm will be responsible for developing and implementing media appearances and publicity opportunities related to the content of each monthly issue of the magazine. This will include booking monthly TV and radio appearances for the editor or publisher or other designated members of AHM management. Create promotional materials including press releases, alerts and other related material. 30% focus
To seek out and book media and public appearances for AHM representatives including the publisher, editor,
marketing director, photo editor and other senior staff to increase brand awareness or issue/ product focus. 5%
focus
To develop in consultation with the editor and marketing director strategies to increase subscriptions, product
awareness and event participation. 5% focus
To develop in consultation with the marketing director strategies to increase AHM Travel Show awareness,
attendance and booth sales. 5% focus
To integrate publicity plans into AHM social media outlets by working with the associate editor. 5% focus
Information found here: http://www.spo.az.gov/Notices/Solicitations/default.asp
