Public Relations Services
While the Organization has a renowned reputation among student affairs professionals at partnering colleges and universities, and is highly regarded among its graduates and volunteers, it is relatively unknown outside of this specific community of professionals. In addition to building credibility among the higher education community at-large through trade media coverage, organization seeks more widespread media coverage in the following arenas: campus-based media outlets to support student recruitment; national and major media market coverage to increase awareness about campus-based and national sessions, post-program achievements of its graduates, Organization’s upcoming 25th anniversary, and other topics.
Organization graduates from specific campus sessions often launch Facebook pages and LinkedIn groups to share feedback on the session and remain connected to one another and their experience. Organizationmaintains its own Facebook page and would prefer to harness the presence of its graduates to drive its brand messages in the social media space.
