In addition to building credibility among the higher education community at-large through trade media coverage, we seek more widespread media coverage in the following arenas: campus-based media outlets to support student recruitment; national and major media market coverage to increase awareness about campus-based and national sessions, post-program achievements of its graduates, and our upcoming 25th anniversary, and other topics. We are seeking a 12-month contract with performance reviews at 3, 6 and 9 months.