Public Relations Consulting City of San Antonio
The following are required tasks and/or duties of the public relations consultant:
A. Develop and ensure successful implementation of a Small Business Economic Development Advocacy (SBEDA) Program Community Relations Plan.
B. The Plan shall include:
1. Public and media relations strategies;
2. Specific goals for pitches, media placements, interviews and other activities related to implementing the strategies;
3. Schedule of dates for planned events and target dates for reaching goals for pitches, placements, interviews and other activities; and,
4. Samples of all coordinated logo and collateral materials.
C. Provide creative services to include development of a logo and collateral material specific to the Program that will aid in branding the Program to the community. Upon approval by City, produce and print the collate materials.
D. Provide public relations/media relations including but not limited to:
1. Scheduling meetings with editors/key reporters at the newspaper and inform them about the Programs offerings, benefits and results;
2. Developing a minimum of one or more story pitches per month to the news media with the aim of keeping the Program in the public eye;
3. Using TV and radio media to inform the community about events such as the Business Summit, bid opportunities and small business training opportunities provided by the Small Business Office or its affiliates;
4. Developing opportunities for regular appearances by the Program staff on public affairs and lifestyle shows;
5. Producing and directing a Small Business Television show to air on Channel 21; and,
6. Drafting Op-Eds and By-Line Articles to be distributed to local media.
E. Provide on-going account services including:
1. Directing the public relations and media relations strategy and adjusting as needed ;
2. Developing messaging;
3. Pitching stories;
4. Coordinating and overseeing all media interviews;
5. Coordinating and participating in strategy and planning meetings and conference calls with Program staff;
6. Updating Program staff weekly; and,
7. Copywriting for news releases, fact sheets, etc.
F. At the end of the initial contract term, coordinate a review of accomplishments and provide City with suggestions for carrying the Community Relations Plan forward.
