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Public Relations/Branding for Fashion Promotions


Illinois, United States
Government : Municipal
RFP

The Alliance seeks an experienced public relations consultant to develop a 2.5-month campaign
(July through mid-September 2009) to brand Central Avenue in Downtown Highland Park as the
fashion destination on Chicagos North Shore. There are 30 fashion-related merchants in
Downtown Highland Park including:
- Saks Fifth Avenue
- Anthropologie
- Free People
- Eileen Fisher
- Loris Sole of Chicago
- E Street Denim
- SHE Boutique
- Betts/B2 Contemporary
The PR/branding campaign will conclude with a series of fashion-related events in the first two
weeks of September, planned and hosted by the Highland Park Chamber of Commerce.

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