The City is seeking to develop and execute a public relations/branding
campaign that will create a comprehensive, cohesive and inclusive identity of the City
for use in promoting the City and its private business and civic partners. This is a
cooperative effort between the City and the Community
Development Corporation (PCDC), with input from other stakeholders involved in the
economic and cultural success of Pflugerville. The City has not had a consistent
brand/image in the past and is now seeking to cross-functionally market the City to
improve business, relocation and general perception with an improved internal and external
image.