Public Relations
The Office has a strategy of appointing public relations agencies in
key markets and is desirous of doing so in the U.S in 2010. The
public relations agency will:
Position the Caribbean in the U.S as the worlds premier,
warm weather tourism destination.
Provide PR services for the Caribbean region as a whole
through the Office.
Provide a range of services including, but not limited to:
Media relations, image management, promotions and
event coordination, crisis communications, media
preparedness training, cause marketing, social networking
initiatives, strategic and creative planning.
Act as Offices liaison with public relations agencies
representing the Offices members; and co-chair with the Office a
grouping of public relations agencies whose clients
conduct business with the Caribbean.
Liaise with the Offices headquarters in Bridgetown,
Barbados and in particular with the Offices headquartersbased
Communications Specialist.
Increase consumer awareness and demand for the
Caribbean and assist the Office in fulfilling this objective
through events including, but not limited to: Caribbean
Weeks, the Governments of the Caribbean State Ball, the
Sustainable Tourism Conference, the Caribbean Tourism
Conference, World Tourism Day, Caribbean Tourism Day,
as well as initiatives involving the Office Foundation and the
Office Relief Fund.
