Public Opinion Research
The Bay Area Air Quality Management District (Air District) requests proposals (RFP)
from companies in the field of Public Opinion Research to assist the Air District with
measurement of its Spare the Air Alert programs. The Districts budget for the
measurement contract in fiscal year (FY) 2009/2010 is not to exceed $100,000. It must
include the following programs:
Summer Spare the Air Media/Public Relations campaign
Winter Spare the Air Media/Public Relations campaign
The Contractor will measure the effectiveness of District outreach programs and to
assess public behavior patterns. The Contractor should conduct surveys strategically
year-round, in both high-pollution episodic periods and on normal days - when air
quality is good for both the summertime Spare the Air and wintertime Spare the Air
campaigns.
