The County is soliciting proposals from qualified marketing/communications, market research, and website development and design firms to provide services on an as needed basis to assist the Department of Health with its health promotion activities as listed in Section 2 of this
Public information is the process of disseminating clear, timely and accurate
information, facts and knowledge to the public. Marketing is the process of
planning, designing, producing and placing suitable materials for targeted
populations. Marketing includes the creative design and content of all materials.
Work projects under this blanket contract may include, but are not limited to:
a) Developing print and electronic materials to convey timely health
information to targeted populations within Anne Arundel County.
reproduction, and recommending stock photos (preferably royalty-free,
non-exclusive images) and artwork for a variety of media.
c) Assisting with logos, branding and developing readily identifiable,
consistentand accurate messages forthe DepartmentofHealth’s
programs and services.
d) Identifying and recommending cost-effective strategies to promote DOH
programs and services for measurable results.
e) Developing and producing collateral materials to enhance broad health
information and marketing campaigns.
f) Developing, producing, purchasing and placing advertisements and
public service announcements/releases for electronic and print media.
materials to reflect current trends and new scientific data.
h) Designing visually appealing and informative displays, backboards and
exhibits for health fairs and public presentations.
i) Creating materials to communicate health messages and time-sensitive
emergency information to all County residents, including special
populations. Special populations include, but are not limited to: racial
and ethnic minority groups, limited English proficient or non-English
speaking persons, segmented age groups, mentally or physically
challenged persons (including the visually and hearing impaired),
chemically dependent persons, clients of the criminal justice system, and
j) Developing and managing direct mail campaigns.
k) Developing and producing copy and applications for social networking
outlets (YouTube, Facebook, Twitter).
l) Developing, producing and managing text messaging or other mobilebased campaigns/applications.
m) Developing and managing online ad campaigns (e.g., Google AdWords,
n) Evaluating and producing reports for various public information and
The media formats that may be developed and implemented under this contract
may include, but not limited to:
a) Brochures, newsletters, fact sheets;
b) Brand and logo design
c) Web production (including applications and games);
d) Exhibits, displays;
e) Banners and signs;
g) Multimedia PowerPoint and visual presentations;
h) Media awareness campaigns;
i) News releases, feature stories and commentaries for print media,
television, radio and Web;
j) Radio/television interviews and podcasts;
k) Commercials, public service announcements and PR videos;
l) Promotional items; and
m) Social networking outlets and mobile technology applications