The Trust is soliciting proposals to develop and implement a statewide, integrated, multi-media public awareness campaign related to The Trusts beneficiaries. The Trusts Coordinated Communications and Advocacy Committee, which includes representatives from The Trust its 6 advisory boards and the Workforce Development Focus Area, seeks to develop a multi-media campaign to increase public awareness of the issues and challenges confronting beneficiaries, their families and communities; to promote broad-based support for treatment and services; to reduce stigma and discrimination associated with beneficiaries; and to increase awareness of and recruit people into jobs that serve Trust beneficiaries.