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Public Affairs/Marketing Consulting Services
The University is seeking proposal for consulting services for a review/audit of the Office of Public Affairs and associated marketing efforts.
The review may include, but is not limited to:
.1 An assessment of the structure of the Office, including analysis of routine activities to identify areas of strength and weakness;
.2 A study of the current marketing initiatives; i.e., billboards, print, electronic, television, web, etc.
.3 An evaluation of the image of the university in current marketing materials including an assessment of the university website content management system, training systems, staffing and search-engine optimization;
