This short video will be a tool for promoting the approach to democratic governance assessments, which is based on the strategic principles of national ownership, capacity development and policy alignment. The video should provide a brief introduction to the approach, and if feasible within the timeframe, document instances where this approach has led to improved social accountability and democracy. The video should also present the Programme’s work in this area. The final product should be appropriate for presentation in conferences and workshops, as well as distribution online to bring traffic to the Governance Assessment Portal.